Meet the maker

Thanks for stopping by! I'm Gabi, the founder and textile artist behind homely. collection.

Through creative inspiration during travel in 2022 and many exciting conversations ideating with friends, I started playing with wool and punch needling in January 2023. I soon fell in love with the craft, (and couldn't resist filling the gap in the South African market for fun, textured home décor), and homely. collection was born. 

Punch needling mug rugs soon led to tufting rugs and cushion covers, and just like that, my small passion project has turned into a niche home décor brand. But enough about me, and more about gorgeous and unique décor for your home. Each homely. piece is handmade by me in my Cape Town studio with lots of care and high attention to detail.

Whether you choose a piece from my curated collection or together we bring to life a custom hand-tufted rug for your space, making your home more homely is the aim, and you choosing to support local and shop sustainably for quality pieces that will last is the game.

Get in touch with me and let's create something beautiful together!

Get in touch